Arik Hanson https://validator.w3.org/feed/docs/rss2.html SOCIAL//IRL – Practical social media training for real-world professionals How many companies are really on TikTok–and do you need to be, too? Blog Home Learn How Fck Oatly takes transparency, authenticity to a whole level Which Minnesota-based companies are active on TikTok (and which aren’t)? 10 pragmatic social media marketing trends to pay attention to in 2023 Social Media Writing Best Practices Webinar Fractional Social Media Leadership How analyzing your LinkedIn stats can help you produce more effective content 15 people I want to have coffee with in 2024 Hire me as your social media coach Top skills of the 2022 social media professional–as told by the people doing the actual work Why good writing is the best foundation of a successful social media career 13 people I’d love to have coffee with in 2023 Are employees the forgotten audience on LinkedIn? I tried Mastodon for a week–here’s what I learned Is the pivot from Instagram photo posts to Reels working for brands? We’re simply not paying our social talent nearly enough Survey says we really *don’t* want our leaders speaking out on big topics 6 Twin Cities women with amazing PR, comms and marketing career journeys 13 lessons I learned from 1,300+ coffee meet-ups over 13 years How LinkedIn has become my water cooler 10 social media marketing trends for 2024 Musk buying Twitter perfect chance for brands to abandon platform once and for all Is it time to give up on grammar once and for all? 9 social media stats that might surprise you (with context!) Will brands make the transition to using more authentic, less polished content? 4 common syndromes that are killing social media marketing 7 things to consider before making the leap to being an independent consultant A love letter to the Minneapolis Star Tribune Why aren’t we scaling back on the number of social media channels we manage? When are we going to learn: Failure = Growth and learning, not a fireable offense The challenges (and opportunities) of turning 50 in the digital marketing industry Heading back to industry events? 5 tips to re-integrate without being awkward “Crying CEO” Braden Wallake puts authenticity trend to the test If I were starting an Employer Brand from scratch on social, here’s where I’d start Want to get smarter at social media marketing? Good luck to you H&R Block’s #BlockReboot Employer Brand Campaign Simple But Brilliant Do personal posts have a place on LinkedIn? Will tomorrow’s social media marketers even attend college? Webinar: How to Unlock Strategies to Bolster your LinkedIn Presence Are we ever going back to in-person professional development events? 5 creative tactics to get your executives posting more consistently on LinkedIn The long-term reputation issues with ghosting Podcast Why are our social media marketing priorities so messed up in 2022? 3 key areas companies are missing when it comes to social listening 3 lessons corporate blogs can learn from personal blogs